Recently I heard Naomi Francis and Emily Crooks on Nationwide Radio exclaiming how Twitter has changed the way they consume content, especially television and other live streaming content, and how much they enjoyed watching The Voice while commenting simultaneously along with so many others on Twitter. A heartfelt Hallelujah. Our media has finally got it. Not a moment too soon for this is the end of 2013 and one day scholars and analysts will want to know why Jamaican media were such late adopters of new media in general; the first big-name journalist to start blogging here was Dionne Jackson-Miller in 2012.
There were several younger, lesser known journalists who started Twitter accounts in the early days and used social media tools (Laura Redpath was one of them), but there seems not to have been any recognition on the part of their media houses that what they were doing was valuable activity, that should have been taken up at the highest levels.
For those plebs like myself who started blogging in 2008, and tweeting in 2009, it remained a mystery why the media here seemed to be spurning the most revolutionary news and opinion-gathering tools to come along in decades. For us the Tessane Chin moment Ems and Nems were describing on Nationwide had happened in 2008 when we watched Obama’s historic win, while talking to each other on Twitter, not only regionally but globally.
I’d really love to know why it took Jamaica’s top media fraternity another five years to get clued in on the powers and pleasures of Twitter. I suggest it behooves them to take a good, long look at their own foot-dragging in this context and ask what it means. What does this hostility to change imply for Jamaica’s future? The world as we know it is irrevocably moving from analog to digital modes of communication. Abandon hope all ye who insist on ignoring this fact or who convinced themselves that social media was just a fad that would go away. If it might help let me quote from a post I wrote in January 2010, “Jamaica’s Twitter-shy Media: When will the would-be watchdogs of Jamaican democracy wake up?“:
I wonder if 2010 will prove to be the year when Jamaican journalists finally discover Twitter. Their silence on/in this increasingly crucial new medium is deafening. Where are @Boyne, @MartinHenry, @Wignall, @Hughes and @emilycrooks? Don’t you know that Twitter is how news is telegraphed nowadays and audiences created?
Ah well, i continue to scratch my head in perplexity at the lagging behind of those who claim to be our watchdogs. Their caginess and timidity would be amusing if it wasn’t so tragic. While the formal, English-speaking posse bury their heads in the sand the Patwa-speakers are off and running with the new technologies. I was able to get a blow-by-blow account of the rather uneventful Sting finale this year because the dancehall massive and crew were tweeting comments and photos, alternately transmitting their disgust at the lack of clashing and fear when shots were fired amongst a range of reactions which i wouldn’t have missed for the world.May i recommend that our celebrated journalists…take a crash course in Twitter? The lagging behind in use of new technologies from the most literate segments of Jamaican society contradicts the ‘English is better than Patwa’ message that the English-speaking elites are constantly advancing, claiming that English is necessary to ‘move ahead’, converse with the rest of the world, keep up with new knowledge and so on. It would seem from the example that they’re setting that English is actually holding back the learned, speaky-spoky elites.Even the latest Shebada play Serious Business, pivots on the plot-bending detail of ‘Facebook and Twidder’ for he plays a Revival preacher from New York, with 5000 Facebook friends and 3000 Twitter followers. Those are his qualifications for being hired to replace the crufty, corrupt old Preacher who is busy ripping off the Church at every opportunity he gets. It’s an amazing development when the less literate massive and crew get the new technologies before those who benefited from the highest education this country can offer. What can it portend for the future?