“Colour and the Tourist Trade”

Screenshot 2018-04-13 12.26.18

Gleaner column 21/4/18

In an interesting postscript to my last column “Modern Day Plantations”, I was sent a response from tourism mogul John Issa saying that my account of Evon Blake’s plunge into the Myrtle Bank Hotel’s pool was “not quite accurate”.

Apparently the story as told to John Issa by Evon Blake himself, went as follows.

“After my grandfather, father and uncle purchased the Myrtle Bank hotel in 1943, Evan (sic) Blake wanted to test if it still discouraged black guests, which it had done when it was owned by the United Fruit Co, now that it was owned by Jamaicans. He went to the front desk to buy a pool ticket and it was sold to him, he then proceeded to the swimming pool and was given a changing room and towel. He then proceeded to dive into the pool. He told me at all times he was welcomed.

“He however added, with a smile on his face, that when he dived into the pool it was like watching a movie in reverse as all the foreign guests who were in the pool came out.”

Issa went on to say that he was proud that his family had “removed racism” from the Myrtle Bank. He had also personally appointed the first black General Manager of a major Jamaican resort hotel when he appointed Willard Samms as General Manager of the Tower Isle Hotel in the early 1960s.

These details are interesting and also a perfect illustration of how deceiving appearances can be when they are decontextualized. On the face of it we might be inclined to buy this narrative of benign racial inclusiveness yet the incident involving Blake occurred in 1948, when Jamaica was still a colonial society and racism was even more pronounced than it is today. Thus you could very well have no explicit colour or race bar and still control the entry of Black people to your property. Heck, their entry is still being discouraged today, which was the point of my column.

Issa himself says that Blake told him as soon as he plunged into the pool all the foreign guests jumped out, a clear indication that it was NOT the norm, stated policy or not, for Blacks to swim in the Myrtle Bank’s famous pool. Likewise we might note that the appointment of a black general manager in the 60s while admirable, likely made no difference to the treatment of black guests, as indeed continues to be the case, more than 60 years later when it is the norm for hotels to have black managers.

Despite being managed and staffed by Blacks in 2018 too many Jamaicans who attempt to sample their country’s world-renowned hospitality find that it doesn’t necessarily extend to them. That was the gravamen of my column last week. So the fact that Evon Blake bought a ticket to the Myrtle Bank pool without hindrance is neither here nor there. The list of black guests I quoted complaining about their treatment had also paid for their stays at the hotels in question, yet it didn’t insulate them from the racial profiling they suffered. I’m sure those hotels have no explicit policy barring the entry of dark-skinned folk either. They don’t have to. Centuries of racial ‘grooming’ so to speak, cannot be undone overnight; the racism is internalized and practised by Blacks against Blacks.

Add to this the potent poison of class prejudice, something we all systematically practice in this day and age and you realize how complex the situation is. If you’re black and poor there are hardly any pools or beaches available for you in Jamaica.

As art historian Krista Thompson notes in “An Eye for the Tropics” Evon Blake was very concerned also about how Jamaicans were portrayed in tourism campaigns. He deplored the fact that in these representations black Jamaicans always appeared in menial positions, or as boys climbing coconut palms or diving into the sea to retrieve coins. Middle class Blacks were rarely featured. Blake pointed out that in contrast, neighbouring Haiti emphasized the fact that tourists would be visiting a ‘Black Republic’ where you would be expected to fraternize with ‘Negroes’.

According to Blake the unwritten message in Haitian tourist publicity went something like this: “If you object to associating with Negroes go somewhere else.” Americans who went to Haiti forgot the colour prejudice practised back home:

“They chin and chum with Negroes, and they appear to love it. They sit next to Negroes in swank hotels and clubs, bathe in swimming pools with Negroes, dance with Negro men and women, and consider themselves privileged when offered the opportunity to pay their respects to officials of the ‘Black Republic.’”

And while this was going on in Haiti, in Jamaica tourism interests were assiduously keeping tourists from meeting locals, on the grounds that they wouldn’t like to hobnob with black folk, a belief apparently alive and well today. Clearly a sea change is needed in how tourism is practised in this Black country.

Author: ap

writer, editor and avid tweeter

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